The campaign features Irish Hurling star and Cork's top championship scorer of all time, Patrick Horgan, or better known to fans and teammates as Hoggie.
The campaign is a celebration of sporting heroes coming together to stay active over the festive period.
Other sporting stars who are involved include British and Irish Lion Maro Itoje, footballer Jack Grealish and US Open winner Emma Raducanu.
Speaking about the campaign, Managing Director at Sports Direct Ireland, Leonard Brassel said:
“This Christmas season, we want to inspire people through sport and fitness and encourage everyone to Go All Out this Christmas - with the help of some of the very best International sports stars and the best athlete’s side by side in our exciting Christmas Campaign.”
“Despite the dreary and dreaded cold winter season ahead, our aim is to motivate everyone to get outdoors with your friends and family and be active, whether it’s a hike up your local mountains, an icy sea swim or festive 5k run, don’t’ wait until January - it’s time to shrug off the cold and challenge yourself make this season your best one yet.”
