Half of workers say they would turn down a higher salary in favour of flexible working, according to a new survey.
The Kellogg's and Indeed study also finds four in ten would turn down a role that didn't have a flexible working option.
However more than half say they'd be concerned working-from-home full-time would harm their career progression.
Head of external communications at Kellogg's, Sarah O'Neill, says money is no longer the driving factor for most people.
"The important thing here is balance, and I think that's more important to people than having more money.
"Having that time to spend with their family, not having those really long commutes, but also being able to go into the office and reconnecting with their colleagues."
