The Advertising Standards Authority has upheld a complaint about influencer Pippa O'Connor and a hair care product.
The complainant claims Pippa posted before and after pictures saying she used K18 hair, but didn't disclose she was wearing hair extensions.
They also claim she used a filter on the 'after' photo, and that she didn't disclose the post as an ad.
The ASAI found 12 ads were found to be in breach of its code, including Energia, SSE Airtricity, and Flogas.
