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Paris: It's hard playing an airhead!

Paris Hilton has spoken out by saying how “difficult” it is to play an airhead the entire time .The 27-year-old heiress said she engineered the “character” for the MTV show 'The Simple Life'. She stated, “I just say jokes but people think I’m serious which I think is funny and I think I kind of play up to the image sometimes because – whatever – it’s entertainment.” Paris is launching a new show on ITV2 in which 12 hopefulls battle it out to become Paris’s “British Best Friend.”